If you are of a certain age, you remember Dinah Shore signing off her singing TV show with a little ditty for Chevrolet: "See ... the ... //U// - S-A in your CHEV-rolet, America's asking you to call. Drive your CHEV-rolet through the //U//-S-A, America's the greatest land of all." And then she would put a kissy-kiss hand to her lips and give her audience a big "MWAH!"
Is it now the turn of the American people to give a big MWAH to Chevrolet -- that is, to General Motors, Ford and Chrysler?
If there's anybody who doesn't deserve an air-kiss, it's the Big 3. I would have much more sympathy for the automakers if they had only made decent cars, hadn't wasted so much time offering humongous SUVs and hadn't fought with all their might against increased fuel-economy requirements and reducing greenhouse gases.
Let's face it: These guys have been bad news for decades. Largely a bunch of smug, weak-chinned, country-clubbing anti-Semites from Bloomfield Hills, Detroit auto executives have been in their own little bubble of pig-headed denial. GM put big bets on the stupid Hummer, the ridiculous Cadillac Escalade and the egregious GMC Suburban. Ford screwed up the redesigned Thunderbird, turned out the rollover-prone Explorer and outrageous Expedition, and with amazingly poor timing brags about its new F-150 monster truck. Chrysler? Let's not get started on their low quality and their clueless product line.
Even now, when all that's selling are so-called economy cars (and fewer of those every month), the carmakers boast about the few cars in their fleets that get 30 miles per gallon on the highway. Big f---ing deal, 30 miles a gallon. What that means is that these cars get maybe 23 in the city, where most Americans drive. That's lame. Some British imports 60 years ago, such as the Austin, were getting 40 miles per gallon. Of course, Americans made fun of these little cars, so far ahead of their time. There was one limerick that went:
There was a young fellow from Boston
Who bought himself a new Austin.
There was room for his ass
And a gallon of gas
But his balls fell out, and he lost 'em.
Even the old Nash Metropolitan got 40 miles per gallon. Why can't Detroit engineer that much economy after all this time?
Faced with the Big 3's beggarly whining, Congress recently voted $25 billion in bailout money to help the automakers modernize their plants and finally design the cars of the future -- hybrids, plug-in hybrids, straight electrics, fuel-cell hydrogen cars, whatever emerges as the winning technology. I'm not holding my breath in expectation that they'll actually produce cars that do the necessary job of forcing OPEC, Iran and Hugo Chavez to drink their oil. The auto industry can't seem to develop a battery that does better than 40 miles on a charge. Why should this be so impossible? Again, a pretty lame performance.
And how much will you bet that the Chevy Volt, if it indeed comes out in 2010 at a list price of $40,000, looking much less cool than the intriguing, bait-and-switch prototype, will even go 40 miles on the battery before you start burning gasoline? Odds are that real-world drivers will be lucky to get 20 miles.
But the $25 billion is not enough for Detroit. Now the companies want hundreds of billions more. And as shrunken and near-bankrupt as they are, they're still too big to fail, because if they go insolvent they'll take an entire industry of suppliers down with them and hundreds of thousands of jobs will be lost in Midwestern states that have lots of electoral votes. So the Big 3 will probably get the extra money. After all, another argument goes, the Chrysler bailout worked out OK.
Nevertheless, I'm ambivalent about throwing more billions in taxpayer dollars to these automakers. My feelings have nothing to do with socialism, though a form of socialism it is. First, Lee Iacocca is gone. I don't see a truly talented successor as a current industry leader putting the money to good use. And what would be so bad if market forces, meaning the Big 3's own mismanagement, put them out of business? The Japanese automakers, who make much better cars and have even better ones in the technology pipeline, would take over. They'd keep building factories here and employing Americans.
Still, a huge bailout is inevitable. At least the feds should demand either a stake in the auto companies or guaranteed repayment if and when profits return. Let's force Detroit to remember that these are loans, not rewards for incompetence.