Awwww. The poor little stock market doesn't like the Obama administration dumping Rick Wagoner at GM. It's afraid the big, bad government is being too tough on auto executives.
But it was a good move. Wagoner had to go if the increasingly reluctant taxpayers are to be convinced to put more bailout money into GM. Wagoner, never much of a convinced reformer, symbolized the foot-dragging U.S. auto industry. Besides, his name sounded too much like Chrysler's big, clunky old Jeep Wagoneer, even though he wasn't really a "car guy" at all; he was a finance guy.
Unfortunately, so is Wagoner's successor as CEO, president and chief operating officer Fritz Henderson. How much faith can we have in this clone? At least he has a first name that gives him some Daimler Benz cachet. The Germans, who were smart enough to run away from downscale Chrysler, know what they're doing when it comes to running car companies. Which is more than I can say for the Italians. I'm not optimistic about Fiat being the answer for Chrysler.
Fix it again, Timmy.
Bankruptcy may be Geithner's best fix. Bankruptcy for GM and Chrysler looks not only inevitable but desirable. The court can get them out from under the absurdly high expenses for retiree health care that the UAW negotiated over decades, badly handicapping the carmakers against the pared-down competition from countries whose governments subsidize health care for all. The retired GM and Chrysler workers can jolly well go on Medicare like the rest of us.
The bankruptcy court also would preside over a fundamental restructuring that would cut the number of makes and models for GM. The battered company has been saying it wants to concentrate on Chevy, Buick and Cadillac, cutting off Pontiac and Saturn. Bad choices that the court shouldn't approve. Make 'em dump Buick, the car for fat diabetics (no matter what sellout Tiger Woods says) and keep Pontiac and Saturn, putting new money into these promising marques.
Here's another restructuring suggestion: Make GM change its name to something less generic, something friendlier. General Motors is not a loveable name that inspires loyalty; it's as, well, corporate as United States Steel or the New York Yankees. How about Googlemobile? Botswana? Laurene?
But, hey, how about that Ford? The conventional wisdom is that Ford, not asking for taxpayer help, is not in trouble. That's false. Ford is benefiting only from a $23 billion line of credit it took out a year ago, before industry prospects withered. Unless sales pick up soon, Ford will be bellying up to the public trough like its Big 3 counterparts.
After all, where is the intelligence behind asking an $8,000 price premium for the admittedly excellent new Ford Fusion hybrid? Who is going to pay that much for 41 city mpg? How much smarter, then, is Ford than GM or Chrysler? Look how they screwed up the latest Thunderbird.